A strategic advisory & early-stage investment firm

Advisory

Serve as a Fractional Chief Information Officer (CIO) to high-growth organizations

Capital

Acquire and invest in promising early-stage services businesses

Your Trusted Fractional Technology Executive

Current Client

Community Foundation Tampa Bay: Oversee technology for one of the nation’s largest community foundations with over $1.1 billion in assets under management

Past Clients

Not Your Mother’s Haircare: Oversaw technology for a PE-backed haircare brand through its high nine-figure acquisition by a publicly traded company (Henkel) in April 2026

A Global Technology Firm: Advised the strategic buyer of my first company, Freeman Consulting Group, post-acquisition helping drive integration and long-term growth

Reach out today!

Change Management

Drive successful adoption of new technologies and processes through communication, training, and stakeholder alignment

Operations Excellence

Optimize IT systems and workflows to boost efficiency, reliability, and scalability

Risk Management

Identify, assess, and mitigate technology-related risks, including cybersecurity, compliance, and business continuity

Technology Strategy

Align technology initiatives with business goals through roadmap development, investment planning, and innovation scouting

Team Development & Leadership

Build and mentor high-performing IT teams while fostering a culture of accountability and growth

Vendor Management

Select, negotiate, and oversee third-party technology vendors to ensure cost-effectiveness and performance

Meet The Team

Will Freeman

Founder & Managing Partner

Freeman is a technology executive, entrepreneur, and investor. He is the founder of Catalyst Advisory & Capital (fractional Chief Information Officer services), Catalyst Sports Ventures (a global sports investment firm), and the Global Sports Access Foundation (a 501c3 nonprofit).

Previously, he founded and successfully exited Freeman Consulting Group (a technology consulting firm) and held technology leadership roles at two organizations that achieved nine-figure exits.

Freeman is also a recognized thought leader, having served as a guest lecturer at prestigious institutions like New York University, a Forbes contributor, and an Advisory Board Member for the University of South Florida’s Nault Center for Entrepreneurship.